But if using data as part of your approach to scouting were such "nonsense", because football is such a "simple game", then surely a competitive advantage would come from not using it at all? Which brings us back to my original question...
Statistics and data are helpful evidence in informing decisions when it comes to recruitment. They shouldn't be relied upon as the sole source of information, but they help to make the decision-making process more efficient and objective. That's not me falling for "marketing hype"; it's evidenced by the fact that every professional club in the country will use them to some degree.