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50 Years of Shoot!

Carlton Books, 2019

Hardback £18.99


The start of the 1969/70 season, one that saw Everton win the Div 1 title for the seventh time, witnessed the birth of one of the longest running football magazines ever – Shoot!. There can hardly be any football fan who hasn’t, over the succeeding 50 years, read a copy, and many probably either kept back copies or cut out photos for scrapbooks or the wall.  And who didn’t keep the magazine’s “League Ladders” pinned up, religiously moving the team tabs up and down after each set of matches?

For nearly thirty years it was a weekly, bringing a frequent and regular diet of interviews, news, gossip and pieces by star players. Before the internet and when football on the tv was a rarity it was this colourful piece of print that helped satisfy the thirst for anything about the game.  It couldn’t be described as a home of in depth writing nor of long pieces of analysis, but each page was lively and, certainly for younger readers, packed with both trivia and opinions that seemed to engage. It was the place where you could learn that Eric Gates thought that Glenn Hoddle was too erratic to be in the England team and that Osvaldo Ardiles’ favourite food was Roast Beef and Italian (though presumably not on the same plate).

One of Shoot!’s staples was pieces written by star players. Beginning with Bobby Moore, others like George Best, Malcolm Macdonald and Phil Thompson. Kevin Keegan, in one of his columns, was an early advocate of switching from the goal-average to the goal-difference system we now use. Gary Lineker, fresh from his transfer to Barcelona from Everton, tipped his old club to win the 86/7 title. He was right too. Meanwhile Eric Cantona described “everyone connected with French football is a liar and a cheat”. Shoot! Loved the big statements, they were great headlines!

Its frequency made it able to comment on and preview the big games that were on. Whether it was important League fixtures, Cup matches, or internationals then Shoot! had an angle. Franz Beckenbauer is interviewed before the Nations Cup matches with England in 1971 – “we are a better team”, and Mo Johnston and Ian Durrant before a Celtic v Rangers clash.

Some of the coverage can inevitably be seen as a product of the time it was written: “The Black Explosion” when “at least half the clubs in the First Division have a black player on the staff”. “Stars War” looks at potential British targets for foreign clubs: Bryan Robson at £3m, Gordon Strachan, £2m, and Gary Shaw, £1m, are some of the possibilities.  This book, a compilation of the magazine’s output, captures the excitement, controversies and trivia of those former times. It’s an entertaining piece of nostalgia and worth dipping into time and again.

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An A-Z of Football Collectibles

Carl Wilkes

Pitch Publishing 2019

Hardback 304pp £25.00



Let’s start by defining what this book is about. It’s trade cards and stickers. So, it’s not really an a-z look at all forms of football collectibles but once that’s accepted then be prepared for a superb addition to any collector’s library. It’s predominantly an in-depth history, but also a guide to collecting and prices, buying and selling, and there’s even a short guide to storage. With such an encompassing content it provides something to everyone from the died in the wool card collector, to the more general football memorabilia enthusiast, and to someone starting out. An overused cliché perhaps, but “treasure trove” really does accurately describe it.


Trade cards, those that are given away by a product, whether it be cigarettes, sweets, tea, magazines or other items, started using footballers on them from the 1880s. Bearing in mind that the book covers over 1,000 brands then there’s plenty of scope for anyone to create or extend collections in many directions.  There are those who collect by club, or player, or brand or even by end of runs (so the first and last card in a series) so someone reading this book may well be stimulated to follow other lines than they currently do.


Certainly the details and attention to each producer of cards should be able to give enough information to identify, search out or approximately value any card or series. The first up in the book (everything is alphabetical) is A&BC Gum. Not American & British as is often thought but the surnames of the directors, and a company that issued cards from 1954 for 21 years. From its original b&w “All Sport” series, of which 60 were footballers, to its final “Football Hobby Cards” , A&BC produced a myriad of styles of card and sticker, and the wrappers that some of the cards came in are now often worth more than the insert. Of course, another major and famous card producer was John Baines of Bradford, who claimed the title of first football card maker. Between 1890 and 1920 it’s reckoned that 13 million cards were sold by the Baines family firms. Their shield design is well known but other shapes were used. Often made with blank backs for advertisers to use, Baines’ also promoted their other cards there instead. Produced when football clubs were proliferating, they are a history lesson in documenting the beginnings of many current teams as well as the short lives of others.


The book is, however, replete with the outputs of lots of less well-known card producers, both from this country and elsewhere. Lincolnshire Boot Stores issued cards of local clubs as early as 1900, the exotically named Saint Petersburg Cigarettes (disappointingly from Portsmouth) were active around the same time whilst Germany’s Union Zigarettenfabrik produced over 500 coloured football cards in 1938 as “Konig Fussball”. Tea companies are represented by, amongst others, Ty-Phoo, chocolate by Simon Chocolates of Spain or Poppleton of York, Tennent the Glasgow brewer made football beer mats, breakfast was represented by Quaker Oats and, of course, there are many comics and magazines. From Rover to Topical Times to The Wizard and, from Edwardian times, Ideas Magazine, a vast number of cards came via periodical and newspaper publishers.



Presentationally it is also striking. Several illustrations of cards and stickers on each page, clear white space and good graphics make it easy to enjoy visually as well as in content terms. It is a volume that’s impossible to devour at one sitting, but it is a joy to keep returning to. Christmas is coming, and this would be a great gift (for yourself).

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Magical Magyars

David Bailey

Pitch Publishing


Hardback, 302pp, £19.99


The early 1950s were a period when political ideologies split Europe, when a continent devastated by war was trying to recover, part under the influence of the USA, Britain and France and part through the existence of Soviet control on economies, societies, and sport. At a time when propaganda victories were fought for in nearly every aspect of life, then sporting achievements were not only crowed about but helped lessen frustration about shortages and the like amongst the general population. The rise to pre-eminence in football of Hungary led to fascination with and praise for this small nation and its Mighty, Magical Magyars.

Currently placed about 52nd in the FIFA rankings, Hungary no longer trouble the sharp end of tournaments even if they qualify. Yet they were once the best football team in the world. Between 1950 and the World Cup Final of 1954 the team went an unbeaten 31 internationals including, of course the two results against England that stood football on its head in this country.  In November 1953 they outclassed Matthews, Wright, Mortensen and Ramsey so much that Matthews said that the 6-3 score didn’t reflect the visitors’ superiority. The FA were eager for a return fixture and got its way the following May in Budapest.   The “Golden Team” rampaged to a 7-1 win.

It wasn’t only England that felt the power and class of the Hungarians. In 1952 in the Olympics in Helsinki, they walked away with Gold, beating six other nations during their stay and the World Cup two years later looked theirs for the taking.

How had the Magyars reached such standards? David Bailey tells of the influence that an English coach, Jimmy Hogan, had in the 1920s and earlier but it was two Hungarians, Gusztav Sebes and Bela Guttmann, who transformed the football fortunes of their own country. There’s a complex tale of relationships, rivalries and politics that dominated club and national football and Bailey guides the reader through them in a detailed yet very readable manner. The liberation and then occupation of Hungary by the Soviet Union revamped the game, clubs fell out of favour or were enhanced by the regime, and the national team was spared few resources in becoming a major force. Honved (formerly Kispest) was the army team, and many players became “soldiers” gaining access to better training facilities and new kit. The police force took control of Ujpest, MTK became Budapest Textiles, owned by the textile workers union, and Ferencvaros became the team of the caterers’ union.

The ordinary people of Hungary took great pride in the footballing success at a time when economic problems were massive and everyday freedoms hardly existed under the eyes and ears of the security police, the AVO.

 It was also a time of individually brilliant players. Ferenc Puskas, apparently arrogant and always looking to look after his own interests, scored 84 goals in 85 internationals. Sandor Kocsis bettered this with 75 in 68 matches. Melded into a team of all the parts alongside those such as Bozsik, Grosics, and Hidegkuti, this was a formidable unit and clear favourites for the 1954 World Cup. It sent shockwaves throughout the country when it was beaten in the final by West Germany and stimulated more frustration with the political situation. When, in 1956, this reached a peak and overflowed into real revolt against the Soviet masters the consequences were violent and bloody.

On the day that the Soviet Army entered Budapest the Honved team left for Vienna to play a European Cup match. It was when they were away that the real end of the Magical Magyars occurred. The lure of economic prosperity and political freedom was too much for many of the players. Puskas did not return for 25 years. Kocsis, Kubala and Czibor moved to Barcelona and all knew that going back to their homeland could mean imprisonment.

Hungary’s dominance was relatively short lived, but the team will always have a romance attached to the. Coming from behind the Iron Curtain they were a fascination for the rest of the world, a thrilling team that emerged from a society of which little was known. The author captures the excitement and achievements exceedingly well and sets them against a dark background of political interference and intrigue.

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Me And My Big Mouth

Graham Denton

Pitch Publishing 2019

Softback 320pp £12.99


Brian Clough was rarely lacking in self-confidence and seldom ignored an opportunity to share his opinions with others. At a time when a weekly TV listings magazine was to be found in most households then a column in TV Times in 1973 was a high-profile outlet for the highest profile manager in the game. From September of that year until the end of 1974 Clough wrote a weekly set of thoughts, judgements and ideas ranging over football as a whole or particular aspects that were in the news. At times dogmatic and doctrinaire, often constructive and insightful, they became talking points in themselves, fuelling even more debate about the man and his “big mouth”.

Clough was manager of Derby County and making frequent appearances on ITV’s “on The Ball” programme when, in September 1973 his first “Clough Sounds Off” column was published. The next 15 months not only saw the failure of England to qualify for the World Cup finals at the same time as Scotland did so, but Clough as a manager moving to Division 3 Brighton and then to reigning League champions Leeds United. Turbulent times and constantly reflected in his column and tv appearances. Whether it is about the selection of players for the national team, the relationship between television and football, or his views on a

What Graham Denton has ably done in this book is not just reproduce many of Clough’s pieces but to develop a narrative of the context in which they were written. In this way there is a look at some of the most pressing issues and events in football in the early 70s. Clough’s columns set up a review of the background to them or what happened a bit further down the line. Prior to the Scotland v England game in May 1974 he writes about whether the home team are good enough to be the standard bearer for British football in the imminent World Cup. The book then studies those World Cup finals with Scotland’s performance gaining especial scrutiny. When it came to TV coverage of football then Clough didn’t exclude himself from the debate. He was worried that television was trying to make the game looked too perfect and that it should be shaken up with more controversy (hardly unsurprising from the man) yet was unhappy with criticism of referees. The author then widens out the topic into examining the changing relationship between the medium and the game and what were the concerns and opportunities of the time. A long way from the camera saturation that we have today.

Clough was definitely the man the media went to for a story or a quote. A man who was unashamed of his self-described “big mouth” and who backed up his opinions with success as a manager. And in his apparent failures at Brighton and Leeds there was still copy on a weekly basis before he bounced back with Nottingham Forest. As a book that ably illustrates the thought of “Old Big Head” and chronicles football in the 1970s, then this delivers well.


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Scotland: Club, Country & Collectables

David Stuart & Robert Marshall

Pitch Publishing 2019

Hardback 208pp  £19.99


When four of the first six club entries in a book about Scottish football are English, then it’s clear that this is an unconventional look at the game north of the border.  The result is a wide ranging, intelligent and fascinating review of the ups and (many) downs of Scotland the football nation. Matches, tournaments, individuals and all the ephemera and collectables associated with them are encompassed in this well written and illustrated volume.

This isn’t a comprehensive guide to Scottish football, but it is an entertaining, informative and, at times, personal and subjective panorama of the Caledonian game. Don’t expect to see every club written about but the contributions made by players and managers from Airdrie to Tottenham are chronicled, always with nostalgic illustration. Charlie Cooke on the cover of Soccer Star, Willie Carr in the Coventry programme, or Robert Orrock (one cap in 1913 as a Falkirk player) on a Churchman’s cigarette card, indicate the span that there is. Most of the images come from the authors’ own collections, wide-ranging and replete with both historical and more recent material. The narrative too covers the decades: Willie Paul of Partick Thistle scored four times in his third international but was never picked again, apparently not unusual at the time, and Joe Craig, exThistle playing for Celtic, came on for 14 minutes against Sweden in 1977, scored and, again, was never chosen afterwards.

The book’s second half is an “alternative A to Z”. O is Oceanian opponents, B is Beer and Spirit Labels, and Y is You’ll Never Swap Alone. A wonderful collection of memories, memorabilia, and nuggets of information. Edinburgh brewers Robert Deuchar produced a “Hampden Roar” ale label and Rutherglen Scotch Whisky the “Flower of Scotland” miniatures with labels of legends like George Younger. Graeme Souness got his 50th cap in a 0-0 draw against Australia in Melbourne, a country that’s appeared at four consecutive World Cup Finals, 2006-18, with Scotland absent each time. If you’ve ever looked at some items in your collection and wonder “Why ?”, then you’ll identify with the notion that Craig Brown’s tie and a vinyl 45 recorded live at Gartcosh Social Club to celebrate Scotland’s win at Wembley in 1977 may not be that outlandish.

The presence of the authors at the scenes of Scotland’s more recent ventures on the world scene is used to bring to life tournaments like World Cup 98. The travails of travel and tickets from the days of transit vans heading to Wembley through to Easyjet and packages to away matches are well told. In earlier times the challenges didn’t exist as Scotland’s first 143 internationals were against other British Isles teams. The first official “foreign” opposition was in 1929 in Norway, a match won 7-3 in front of 4,000.

A fascinating, intelligent and pleasing book, full of interest for collectors of all sorts, and for football supporters Scottish or not.




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