Great post and you're right to highlight that some of the marketing fundamentals are missing at the club, particularly with the ST campaign but it's a common theme. It's easy to say that 'crowds will grow only when the performances / results improve', which is logical, but that doesn't mean you disregard basic promotion of your product - particularly not when some of the options available to you are free.
I'd suggest that you put your summary in an email to the club if you haven't done already - wouldn't be surprised to see some activity along the same line next week as a result. It might appear patronising but everyone needs a reminder to do the basics, sometimes.