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Cut Your Losses


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Sorry this is really boring and not a perfect fit, but I read this last night. It just really fitted my mood last night, and how I feel about Shez as our manager. Once again, apologies if you find this boring but just thought it was worth posting...

 

Cut Your Losses

 

Not everything works out. No matter how hard you try. No matter what lessons you apply. Sometimes a bad job is a bad job and it's not going to get better. A bad boss is a bad boss and he is isn't going to wake up tomorrow enlightened. Sometimes the world doesn't want what you have anymore. Sometimes the best business move is to to cut your losses and move on. How do you know? You know. You may be denying it but you know. To be sure follow these steps:

1. Realise that something is wrong

2. Do something to fix it

3. Give the fix a chance to work

4. If it doesn't improve, try something else

5. Give that a chance

6. If it still doesn't improve then move on and don't look back.

 

There are bad companies, even successful bad companies or organisations. Ernest and Julio Gallo of Gallo wineries had awful reputations as employers. Hollywood producer Scott Rudin supposedly has ripped through over 110 assistants. Helmsley Hotel were known for their leader, Leona Helmsley, "the queen of mean." U.N. Ambassador John Bolton was widely feared for his intimidation tactics. Riggs Bank CEO, Joe Allbritton, reportedly had his assistant send shoe polish to executives asking if they wanted to shine his shoes. Will any of them change? Doubtful. Their successes have convinced them of their own genius. But life may be to short to work for them.

 

Sometimes good companies just get out of step with the marketplace. Western Union the telegram company now concentrates on financial transfers. Kodak de-emphasized conventional photography for digital pictures.

 

Cutting your losses doesn't mean your career or your business is over. Just the losing part is over. Sony practically invented video recording with a product called BetaMax. Unfortunately the world wanted a format called VHS. Good idea, wrong execution. Eventually Sony de-emphasized Beta and started making better VHS machines than the competition.

 

The cutting of losses will go on forever. It's business. With the ubiquity of on-line searches and databases, will we even have the Yellow Pages soon? With the exact time on each and every device we carry, who will carry wristwatches? Smart companies and smart people cut their losses and re-invent themselves or their business. If you aren't selling toy dolls and building blocks anymore, get into hand-held video games. If you're a better administrator than sales person, stop selling. If you're more of an analyst than a great copywriter, get into consumer research.

 

When it's over, it's over. And just beginning.

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