Applaud the effort and welcome it, even though I live far away do can't milk it.
I've seen these sort of offers or similar ones - pay what you want - before and sometimes think chairman mistakingly thing the fans will suddenly return based on a belief that price REALLY IS the factor. There are only three things increase attendances significantly I think: not prices, but 1. A relegation battle, 2. A good cup tie, 3. Most importantly, a medium-long run of good results. Ppl will always say it's about price, but if they charged £1 for Saturday's game, how many do you think would turn up?
But there's no harm in trying. I was at the Walsall game and, Valentines Day factor aside, the lack of atmosphere was fairly painful and maybe a shock to the hierarchy - as well as the Chaddy Ultras, who were chanting (jokingly) about our support being sh...!
This offer should give extra motivation (not to say they aren't motivated normally) for the players to impress the fans and, moreover for them perhaps in terms of their future at the club, the chairman!