because it gets done every 2 or 3 months.
it's boring.
even when not accompanied by a poll with the options "i'm racist", "i'm not racist".
and, guess what?
2 or 3 months on Oldhams Muslims STILL don't spend much money on luxuries, certainly don't spend much money on luxuries with non-Muslim owned businesses and on the rare occassions that they do it certainly wouldn't be spent with a Jewish owned business.
why not focus your energies on the 200,000 or so white, black, chinese, eastern european people in Oldham who are way more likely to come and watch a football match?
or, even better, don't discriminate at all.