Its called misleading people - in fact it's dishonest, so then it makes you the question the morals and ethics of those who release such stories. The majority of us who did that at work would be sacked for being so dishonest.
I would rather hear the silence as news than some pie int he sky story abotu rumours had it blah blah and at the end of the day day it probably meant they phoned villa and asked is berger free - "NO" end of negotiations.
They hadnt even spoken to the player for gods sake.
You either have a consitence stance on your transfer dealings and stand by what you say or stop stating one thing and then doing another when it suits you - at the end of the day the fans make the club, so dotn treat them like rubbish at every opportunity.