The point of it is, the club should not be building up announcements for anything other than brand new signings.
If they hit a pattern of building up the renewing of existing player contracts, particularly youth or previous bit part players, then the club is only going to to build a sense frustration followed by apathy amongst the fans. They should be trying to build momentum and excitement.
If there isn't at least one new capture announced tomorrow, I for one shall withdraw to checking the official website once a week for the rest of the summer. I will get the remainder of my information from either here or the chron.