It definitely will be some people who were going to go anyway, but isn't this the same for the £1 entry games etc. games we've done in the past? It's just a new medium of promoting the club, there is a lot of traffic on that website and I know that on a few deals I may not have necessarily purchased in the end i've seen the brands website at the bottom of the description and still had a look, might lead to a small increase in traffic to the website which can only be a good thing also.