How about a stand to cover up the lookers stand, a small stand holding a couple of hundred similar to what you see at stalybridge celtic and other non-league grounds.
This is only an idea and I know we are skint but if we got a sponser for the stand and put up a few adverts, raised some money to go towards it and let a burger van rent a spot near it for snacks etc...
It would cover up the horrible mess and give fans from the Rochdale road end more options on where to sit.
Like I said this is only an idea so don't shoot me down to fast.