I think he's been a bit weird about it all. I don't think he's close with many of the team - definitely doesn't hang out with any of them.
The apparent refusal to acknowledge he represents Oldham in his social profiles, again, weird. Maybe he's embarrassed to play for us or something? So I can understand why some fans may be a bit miffed.
However, he's by far and away our best player and I can live with the stuff mentioned above.