ive said every year the best way to do it is on a sliding scale e.g
You apply for your ticket in the usual way.
they start at £400
if they sell a 1000, its reduced by £20
2000 by £40
3000 by £60
etc etc, these prices are only examples,they would have to be worked out specifically, the lower they go the more peoples budgets you reach, to me this is the fairest way, we all have a different budget, this way it may reach most peoples.
Nobody pays until the price is set at the lowest price.
This way we all win, they cannot risk doing em @ £100, they still wont sell 8000 in this league.