Your argument has no basis. There's an absence of ambition at Boundary Park? The stadium redevelopment blows this right out of the water.
TTA are damned if they do and damned if they don't. So they're losing £15k a week, but you propose that they should speculate to accumulate - spending more to get results and draw in the crowds. But what happens if the results don't come and, in turn, neither do the spectators? And, to compete with other clubs, we'd be having to dish out contracts with players, much like the Ch**s M**re era, albeit not necessarily on the same scale.
It leaves me at a loss that a Latics fan, having seen what we all did only a few years back, would be criticising TTA for their approach to such things. Where would you suggest they draw the line on weekly losses, in order to get the fans flocking?
Don't get me wrong, it was a disappointment that Livermore (a good signing I should add) was the only signing yesterday but I've no doubt TTA were just as disappointed that things transpired as they did.
TTA are going about things the right way, in my book, measured ambition is the only way for a club like Latics - we've seen the fallout of the alternative when things almost inevitably go wrong. They won't get everything right of course, but then, who does?