Hang on a minute Singe, you're thinking like a person with a grasp of business /marketing..... so give them time.
An advert has been placed and it was in my paper in Ashton...well done Latics, I reckon by my "back of a fag packet" maths and due to the circulation etc it could well add 500 to 1,000 to the gate dependent on weather etc.
Add to that food sales, programmes, returning supporters. etc etc, a good move one would think.........but then again we're bound to get stuffed.
And as we all know it's all about what happens on the pitch.