I am very disappointed in this response from the club.
Everyone knows that Newspapers HAVE to be seen to be impartial - hence, they publish positive stories and negative stories about the same news item. No LOCAL newspaper wants to be seen to be "taking sides" as they run the risk of alienating half of their readership. Look at the MEN - they keep a balanced output when it comes to football, because, to be considered as favouring one of the big two Manchester clubs could be catastrophic for their business. It is different for National Papers as they don't care of they upset people as they have a seemingly endless flow of news stories for them to report on.
Now, what I would expect the club to do is sit down and develop a strategy of how they can "manipulate" the situation for their own benefit.
We all know that the club like to break news stories themselves so that they generate Website Clicks and incomes from SMS subscriptions; but we also know that if we walk into the Newsagents and see a Headline in the Chron that looks like an exclusive or breaking story, we can't help but buy the paper there and then.
So stage one is to understand "What is in it for them" and "What is in it for me". The strategy then needs to be developed whereby the club ACTIVELY INCLUDE the Chron in their Public Relations activities. There is still enough interest in Latics and enough news stories for these to be shared out between the club and local paper so that everyone is happy. The large majority of Oldhammers don't go to Boundary Park - and they won't if all they see are negative comments in the Chron. The local paper is our route into the homes of our biggest potential market and income stream.
What has happened recently, is that Latics have starved the Chron of their Oxygen (Breaking News Stories or Insider Tit-Bits) to the extent that when asked not to publish information before everyone else (including Reuters, MEN, Associated Press et al) they clearly didn't feel that they were able to do this and published early. This puts the whole relationship in a negative spiral with each party "taking shots" at the other. Who wins? No-one.
So, come on Latics. Be grown up about this, act like the adult, understand how the local paper can help us and how we can help the local paper - then we can all hold our heads up high and strengthen our futures - TOGETHER.