Whilst we're referring, I'll refer you to Prozac's response on the other main stand food thread:
"I'll support the club no matter what, I'll buy the merchandise, the food, the programmes. But I have my bug-bears because I love the club so much and it infuriates me when we are clearly not maximising our potential, especially when we nearly went bust six years ago, I didn't stand in the rain with a bucket to see the club become indifferent to maximising its revenue. The new ground is vital but if the club retains its' complacent attitude to marketing then we might as well remain where we are.
We all want what is best for the club, I just think we could be doing so much better on so many levels and i'm not the only one, speak to other Latics fans and many of them will have similar concerns. There's not many of us left, the club needs to careful not to alienate a percentage of the hardcore even further.
KTF"
I couldn't have put it any better myself. There is so much more that can be done to maximise the potential of our beloved club, but it rarely seems to be done - and it is supremely frustrating. I'm sure all Latics staff work bloody hard for minimal return, and I take my hat off to them. I just think the club sometimes should try to work smart instead.