I've been twice tihs season and that is a record for me lately. Was 100% at home for over 30 years. But the £20+ charge is too much. I'm retired but don't get a state pension for another 6 years. My income is low. I am in a cleft stick, pay for the full rate or wait till I'm 65!
If the club wants support to increase, they can do worse than follow the model employed by theatres where they have a raft of prices to cover a range of situations and at the end of the day... they give away seats for free to encourage full houses and tempt people to return. Season ticket holders just have to realise that the club is trying to increase income and bums on seats.