Will they offer them to us for the same price? Will they offer a buy-back guarantee? Will they sell them in their chain stores around the UK?
Example (very simple numbers, ignoring kids sizes, taxes, etc. etc.):
Units 5,000
Sale Price £50
Revenue = £250,000
LOCAL
Cost £15 a shirt = £75,000
Profit = £175,000
Break Even = 1500 units sold
BRANDED
Cost £8 a shirt = £40,000
Profit = £210,000
Break Even = 800 units sold
Now I fully accept the numbers are speculative at best, but I believe they're a fair indication and I am confident that the club have done at least some research in to this. Can we afford to gamble £35,000 in profit? Will sales from a local firm be sufficient to increase the number sold by 700 (again, for simplicity I'm ignoring the fact those 700 would come with additional costs too).
I would love a unique kit like everyone else but economically it would be reckless of the club. We'd all sit here in 18 months bemoaning it!
Well yes, I've been saying that about the Trust for 5 years but I get what you mean. Of course they can/should talk to the club about it - indeed I would hope that they could share a "this is why we can't" example (not with commercially sensitive numbers, of course) akin to mine above. But like you say, that's not going to happen and personally I think there's more important things they've got to be doing (where's the stand money going, etc.) than worrying about the kit style/shade of blue.
But then this could be a copy and paste from any summer of the last few years when this comes up so what's the point worrying?