Seems pretty clear to me when you look at the FACTS.
Sold/loaned out/otherwise binned: Clarke, Stott, Fawns, Banks, Menig, Osei, Flynn
Brought in/linked with: de la Paz, McEleney, Clarke-Harris, Pringle, Kwateng, Yarsuvat.
Lemsagam is clearly aiming to rake in a fortune through very slightly increasing sales from names on shirts.
Hence why the Doyle deal seems incomplete - he's realised it's not one of those Irish names that has far more vowels than you suspect when you hear it.