Oooooh idea time.
K bear with me on this one. I have a Reebok poster of Shevchenko in my room and the whole point of it is that Shevchenko is/was a brilliant striker, he wears Reebok, therefore you should buy Reebok to be like him.
And I was thinking, well, what is it about Oldham that'd make us worth watching? There's loads of stuff but the first thing that popped into my head was Neal Eardley. He's a Welsh international and he scores absolute screamers. So I was thinking about some sort of dramatic image of Neal Eardley scoring a screamer with a tagline of summat like "Neal Eardley - Welsh Wonder". You could have them for loads of players and plaster them around Oldham like having "Mark Allott - Returning Hero" so it kinda spells out this is Oldham Athletic and this is what you're gonna get in the upcoming season, therefore, you should come watch us.
Catch my drift?