From I remember at the time IC Cardiff and Everton both had higher fee's accepted but Fitz was already talking to Southampton and went there (since his girlfriend lived down there), Moore's sis and mate approved the deal. The selling of Armstrong to Sheff Utd was more cloudy (trying to think of a word that won't get me sued) with Moore's business partner on their board.
Moore could have killed the club any time that summer, it might feel better to think that the transfer and season ticket money went into his back pocket but in reality what he did kept us going.