Keith Hicks running 10k for prostate cancer.
https://www.rochdaleonline.co.uk/news-features/2/news-headlines/153586/former-dale-player-keith-hicks-to-run-rochdale-10k-in-aid-of-two-cancer-research-charities
I heard someone in an interview (can't remember who) say that they really wanted to get at York from the kick off and get an early goal to settle nerves, and it was felt playing towards our own fans in the RRE would help.