When I say we don't see it, I mean it doesn't go into our bank accounts.
Obviously we see it in terms of the club survives, signs better players, and ultimately stays exactly where we are in the pyramid.
But you know, let Simon Corney worry about the dosh. Let the fans worry about enjoying a good day out.
The best thing about beating Forest wasn't drawing Liverpool and signing Jose, it was the crazy 7 minutes and the celebrations that followed. I can only speak for myself, but the amount we might possibly earn from this was the furthest thing from my mind at that time.