Come on Matt, you and I both know plenty of lads that used to go week in week out, come rain, hail or shine who don't bother anymore.
They've all bailed for their own reasons, but I'm sure many would refer to having the piss taken out of them or being taken for mugs by the club on an ongoing basis. The pricing of this game may well be the straw that breaks the camels back for some. This game might be the first one they've missed for years, but I know from experience, once you miss one, it themn becomes much easier to miss 2, and 3 , and 4.
I don't understand how you fail to even acknowledge that this is a very realistic prospect?