Yeah, sent off for the form! Hope i can get enough tokens between now and saturday!
You're maybe right, surely the club has done the maths. But you cant argue with the logic that cheaper prices means more people will turn up. The number of times i've heard people say, "i cant afford £20" or "£20 to see latics is too much". They might start going if you lower the ticket price.
Say you make about the same (more people, less per each ~ less people, more per each) The benefits come with a better atmosphere, more sales in pies and drinks etc... betting.
In a theoretical world at least