Yes, because the voucher option was really widely known about wasn't it?! Pretty sure it only came to light after someone mentioned it on here.
Rummy, think you're twisting what I'm saying somewhat. The date of the game was irrelevant, my point was that there should have been other avenues available to supporters who weren't in a position to go and queue.
As jss says, a member scheme would cost buttons to implement, easy money for the club, would provide ready made database of active fans who they can then target for other revenue streams and I actually think there would be a decent takeup on it.