Thanks Tracey. Do I deduce from the Trust’s statement that this initiative was something the trust raised with Mr. Lemsagam because the Trust believed the majority of fans took issue with the name?
One assumes Mr. Lemsagam - having no association with the club prior to this last year - wouldn’t have any issue with its name.
Or is it because the Trust and/or Mr. Lemsagam felt the naming rights were undersold?
Whilst it will always be Boundary Park to me, I’d happily hand over the naming rights to any commercial organisation willing to pay an acceptable sum for the privilege.
Final question. When we say ‘renegotiated’ do we mean, we lose income by removing the naming rights form the Sports Direct deal, or Sports Direct have agreed to drop it for no reduction in cost to them?