You do have a point, there.
The advent of the Internet and the Information Highway has given fans the opportunity to be closer to the club and each other. The flip side is that the club has to become an oracle of information. Fast, precise, honest and up-to-date...to the minute...to satisfy the the thirst for information that the fans' new found closeness requires.
Message boards have become a soapbox for all fans alike, any club with an iota of sense will be monitoring the most popular forum connected to the relative football club. Whether or not they act upon the opinions of the fans is, in itself, debatable.
The idea of abstinence from the message board is sensible, the urge to come on the board is, unfortunately, irresistible.