Well SD will want something in return for their seven figure sum over 5 years. They won't be handing a sum like that over because they like the club. The shop will be run by them and we'll only get a percentage of sales from it whereas at the moment we will pretty much be maximising revenue from it.
Shirts will be made and sponsored by them, they'll want something extra out of us selling them, they won't be doing that and charging normal manufacturing prices for it. Stockport did a deal with Nike and they took over their shop, I recall that was a bad move for them from speaking to County fans I know.
They might be giving us a good sum of money every season in the deal but things we generate income in now could be reduced with the deal.
I hope the money coming in far outweighs what we could stand to lose in other areas.