pdw76 Posted April 27, 2011 Share Posted April 27, 2011 I'm delighted the club have been bold enough to make a big change, and as a graphic designer I can appreciate the amount of work that has gone into this. I will wait to see how the new 'brand' is applied across other items before I make up my mind. My first impression is I like it but I worry about the size of the type. For the font geeks out there, I think the font used is Memphis (very similar). Quote Link to comment Share on other sites More sharing options...
HarryBosch Posted April 27, 2011 Share Posted April 27, 2011 I'm delighted the club have been bold enough to make a big change, and as a graphic designer I can appreciate the amount of work that has gone into this. is a new badge really a big change?? waste of time and money Quote Link to comment Share on other sites More sharing options...
qwerty Posted April 27, 2011 Share Posted April 27, 2011 can anyone confirm if this is all thats happening tonight? Quote Link to comment Share on other sites More sharing options...
HarryBosch Posted April 27, 2011 Share Posted April 27, 2011 as a graphic designer I can appreciate the amount of work that has gone into this. does anyone "appreciate" marketing and/or graphic design other than marketing & graphic design bods? load of old bollocks Quote Link to comment Share on other sites More sharing options...
Lookers_Carl Posted April 27, 2011 Share Posted April 27, 2011 can anyone confirm if this is all thats happening tonight? Well theres the player of the season awards too? Quote Link to comment Share on other sites More sharing options...
Macca Posted April 27, 2011 Share Posted April 27, 2011 Do we always have to see the negative in EVERYTHING the club does? The badge is modern and having seen the explanation on how the badge was created it makes sense. This isn't anything major. This isn't a revolution. It's an evolution, something new, something different. Quote Link to comment Share on other sites More sharing options...
qwerty Posted April 27, 2011 Share Posted April 27, 2011 Well theres the player of the season awards too? well all the excitment for nothing also they cant even get a reveal right as its come out 2 hours early ha god help us Quote Link to comment Share on other sites More sharing options...
RobOAFC Posted April 27, 2011 Share Posted April 27, 2011 Well theres the player of the season awards too? who cares about that Quote Link to comment Share on other sites More sharing options...
Macca Posted April 27, 2011 Share Posted April 27, 2011 is a new badge really a big change?? waste of time and money Who said there was going to be a big change? Quote Link to comment Share on other sites More sharing options...
pdw76 Posted April 27, 2011 Share Posted April 27, 2011 is a new badge really a big change?? waste of time and money Yes, if everything else follows the same forward thinking. A logo/ identity should not be created in isolation. With it should come a whole new tone of voice on the website, new style of imagery, attitude to match etc. If all we get is a new badge and nothing else to back it up then Latics will miss a big opportunity. I think and hope Eden will be trying to implement many of the above as much as they can. Quote Link to comment Share on other sites More sharing options...
Luis Enrique Posted April 27, 2011 Share Posted April 27, 2011 well that's the evolution done. anything for the creationists? Quote Link to comment Share on other sites More sharing options...
pdw76 Posted April 27, 2011 Share Posted April 27, 2011 does anyone "appreciate" marketing and/or graphic design other than marketing & graphic design bods? load of old bollocks Look around you, you are surrounded by it, manipulated and stimulated by it every day of your life. You appreciate it without knowing it. I'm not justifying my job, but bollocks it isn't. Quote Link to comment Share on other sites More sharing options...
HarryBosch Posted April 27, 2011 Share Posted April 27, 2011 Do we always have to see the negative in EVERYTHING the club does? The badge is modern and having seen the explanation on how the badge was created it makes sense. This isn't anything major. This isn't a revolution. It's an evolution, something new, something different. there's a long list of things that are wrong & need changing at the club - the badge isn't/wasn't one of them Quote Link to comment Share on other sites More sharing options...
HarryBosch Posted April 27, 2011 Share Posted April 27, 2011 Who said there was going to be a big change? no-one. pdw76 said the badge was "a big change" Quote Link to comment Share on other sites More sharing options...
HarryBosch Posted April 27, 2011 Share Posted April 27, 2011 Yes, if everything else follows the same forward thinking. A logo/ identity should not be created in isolation. With it should come a whole new tone of voice on the website, new style of imagery, attitude to match etc. get a grip :lol: :lol: Quote Link to comment Share on other sites More sharing options...
HarryBosch Posted April 27, 2011 Share Posted April 27, 2011 Look around you, you are surrounded by it, manipulated and stimulated by it every day of your life. You appreciate it without knowing it. like what? Quote Link to comment Share on other sites More sharing options...
JoeP Posted April 27, 2011 Share Posted April 27, 2011 Yes, if everything else follows the same forward thinking. A logo/ identity should not be created in isolation. With it should come a whole new tone of voice on the website, new style of imagery, attitude to match etc. If all we get is a new badge and nothing else to back it up then Latics will miss a big opportunity. I think and hope Eden will be trying to implement many of the above as much as they can. Couldn't we have just put the money spent on this towards signing a decent centre-forward over the summer instead? Quote Link to comment Share on other sites More sharing options...
HarryBosch Posted April 27, 2011 Share Posted April 27, 2011 (edited) Couldn't we have just put the money spent on this towards signing a decent centre-forward over the summer instead? don't be so old fashioned Edited April 27, 2011 by HarryBosch Quote Link to comment Share on other sites More sharing options...
oldhamains Posted April 27, 2011 Share Posted April 27, 2011 waste of time and money Said in a Victor Meldrew voice Quote Link to comment Share on other sites More sharing options...
Latics_Fanatic Posted April 27, 2011 Share Posted April 27, 2011 Next big question.. Whens this gonna be out? Quote Link to comment Share on other sites More sharing options...
Macca Posted April 27, 2011 Share Posted April 27, 2011 there's a long list of things that are wrong & need changing at the club - the badge isn't/wasn't one of them There are. A new image for the club can't do any harm though. The club need to change how they run themselves and hopefully the new badge can be a catalyst for that. Quote Link to comment Share on other sites More sharing options...
JoeP Posted April 27, 2011 Share Posted April 27, 2011 (edited) Look around you, you are surrounded by it, manipulated and stimulated by it every day of your life. You appreciate it without knowing it. I'm not justifying my job, but bollocks it isn't. No offence, but I've worked in the accounts department in a graphic design company and the only people that really think like this are the graphic designers themselves, and it's this sort of stuff they come up with when trying to justify to potenial clients why they should spend loads of money on it. It might work for McDonald's, Microsoft and Sky, but it won't make a jot of difference to John the Bakers and, I'm afraid, Oldham Athletic. Edited April 27, 2011 by JoeP Quote Link to comment Share on other sites More sharing options...
Macca Posted April 27, 2011 Share Posted April 27, 2011 Couldn't we have just put the money spent on this towards signing a decent centre-forward over the summer instead? You think this cost the price of a good centre-forward? Corney & Co aren't going to waste hundreds of thousands on a new badge. Quote Link to comment Share on other sites More sharing options...
Rocky_Latic Posted April 27, 2011 Share Posted April 27, 2011 It looks :censored: and reminds me of west london blue on pro evo Quote Link to comment Share on other sites More sharing options...
Crusoe Posted April 27, 2011 Share Posted April 27, 2011 I quite like it. I thought the owl looked a bit scruffy and psychopathic, but then I looked at the old badge and realised he already looked like a half-baked Rorschach test. Not fussed about a black away kit, but that badge on a blue home kit should be nice. Quote Link to comment Share on other sites More sharing options...
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