I dont know how many times I have mentioned this both on here and in e mail to the powers that be, but after the age of 16 we lose so many fans. They don't win the lottery when they are 16 and most stay in education. Part-time jobs are harder to get now and they simply can't afford it. Even with the appallingly advertised intermediate ticket which I am sure has restrictions as to where in the ground they can sit, the price is too high. We simply lose them, a price for those in full time education and or up to 18 of £100 or less would mean that we keep more fans. Compare this to the cost of the lost generation say 100 per season *20 seasons of ongoing support £300 per ticket = £30000p.a. lost revenue,£600000 in lifetime revenue, no wonder we are in the state we are.
As any good business knows it is easier and more profitable to keep existing customers than get new customers.