Bury yes, but how big is their wage bill and how do they get around SCMP rules? Lincoln were nothing but a spoiling team. They stop the opposition by any means possible, fall over to get fouls, cheat and are awful to watch. Very few sides in L2 try to play good football.
As for the Championships extravagance, they do get a large chunk of TV money, but they say it is nowhere near enough compared to the Premiership deal.